Every roofing company has them — those leads that never booked, homeowners who stopped responding, or estimates that went cold. But here’s the good news: those old leads still have value.
Most homeowners who inquired once about a roof repair or replacement will need service again. With the right follow-up strategy, you can re-engage these contacts and turn them into customers — often faster and cheaper than finding new ones.
At Home Pro Plus LLC, we specialize in helping roofing professionals revive old databases and drive measurable results. Here’s how you can do the same.
1. Start with a Clean, Organized Lead List
Before re-engaging, make sure your list is up to date. Remove duplicates, verify contact info, and segment by lead type, location, or time since last contact.
For example:
- Past estimates not closed
- Customers from 1–3 years ago
- Leads from old marketing campaigns
Clean data ensures you reach the right people — and stay compliant with TCPA and Do Not Call regulations.
2. Reach Out with a Friendly, Non-Sales Message
The first step in re-engagement isn’t to sell — it’s to re-open communication. Send a simple, helpful message that reminds them who you are and offers value.
Example:
“Hi [Name], we did an estimate for you last year — just checking in to see how your roof is holding up. If you’d like a free inspection or updated quote, we’d be happy to help.”
This approach feels personal, not pushy — and can immediately warm up dormant leads.
3. Use Multi-Channel Outreach: Calls, Texts & Email
Not everyone responds to one channel. Combine email, SMS, and outbound calling for maximum reach.
- Email: Great for nurturing and reintroducing offers.
- Text: Quick, direct, and easy to respond to.
- Phone: Builds trust and allows real conversations.
At Home Pro Plus LLC, our trained agents handle this process on your behalf — calling and texting leads professionally under your brand name while maintaining full compliance.
4. Offer a Limited-Time Incentive
Give your old leads a reason to take action now.
Try:
- “Free inspection for previous inquiries”
- “10% off roof replacements booked this month”
- “Storm-season inspection special”
Urgency combined with exclusivity is a proven way to spark conversions from people who were once on the fence.
5. Re-Target Old Leads Online
If you have an email list or website traffic data, use retargeting ads to stay visible. These ads follow past visitors across Facebook, Google, and other sites, reminding them about your services.
Even if they don’t click immediately, consistent exposure keeps your roofing company top of mind — increasing the chance they’ll return when they’re ready to buy.
6. Nurture with Automated Follow-Up Sequences
Some homeowners take time to decide. Use automation to send value-based follow-up emails every few weeks.
Example sequence:
- Reminder of your services
- Educational blog or roof care tip
- Customer testimonial or case study
- Exclusive discount or promotion
This gradual nurturing builds trust — and when they finally need a roofer, your company will be the first they think of.
7. Track, Measure, and Optimize
Re-engagement isn’t a one-time task. Use your CRM or call tracking system to measure open rates, response rates, and appointment bookings.
Identify what works (e.g., a certain offer, time of day, or message tone) and refine your approach. Small improvements can lead to a big increase in overall conversions.
Your old leads are a goldmine waiting to be reactivated. With the right strategy, you can turn forgotten contacts into booked jobs, boost conversions, and grow your roofing business — all without buying a single new lead.
At Home Pro Plus LLC, we specialize in re-engagement and appointment-setting services that help roofing companies unlock the value hidden in their existing databases.
