Imagine this: a homeowner visits your website, reads about your roofing services, maybe even clicks your “Get a Quote” button… and then leaves.
That’s a lost opportunity — or is it?
With retargeting ads, you can bring that same homeowner back to your website and convert them into a paying customer — often within just a few weeks.
At Home Pro Plus LLC, we specialize in helping roofing companies use retargeting to turn forgotten website visitors into real, booked appointments. Here’s how it works — and why it’s one of the fastest ways to grow your roofing leads.
1. What Are Retargeting Ads?
Retargeting ads are digital ads shown to people who have already interacted with your business — whether they visited your website, clicked an ad, or engaged with your social media.
You’ve probably seen them yourself: after researching a product or service, ads start following you around online. That’s retargeting in action.
For roofing companies, retargeting keeps your brand visible to homeowners who are already interested — reminding them to take action.
2. Why Retargeting Works So Well for Roofers
Most homeowners don’t hire a roofer on the first visit. They research, compare quotes, and think it over. Retargeting ads bridge that decision gap by keeping your company in front of them.
Here’s why it’s so powerful:
- Multiple touchpoints: It takes 5–7 interactions before a customer makes a decision.
- Top-of-mind awareness: When they’re ready to hire, they’ll remember your name first.
- Trust through repetition: Consistent visibility builds credibility and confidence.
By showing up across Google, Facebook, Instagram, and display networks, your roofing company stays one step ahead of competitors.
3. Retargeting Can Double Your Leads — Fast
Because retargeting focuses on warm audiences — people who already know your business — it converts at much higher rates than standard ads.
Roofing companies often see:
- 2x to 3x higher click-through rates
- 50–70% lower cost per lead
- More booked appointments within 30 days
When paired with an optimized landing page and a strong offer (like “Free Roof Inspection” or “Storm Damage Evaluation”), retargeting can quickly fill your sales pipeline.
4. Where to Run Retargeting Ads
To get the best results, focus on the platforms your potential customers use most:
- Google Display Network: Reach homeowners as they browse news, weather, and home improvement sites.
- Facebook & Instagram: Reconnect with visitors through engaging visuals and video ads.
- YouTube Retargeting: Keep your brand in front of users watching roofing or renovation-related content.
Each platform gives you a chance to stay visible, build familiarity, and drive them back to your contact page.
5. Create Ads That Get Results
Your retargeting ads should feel familiar, friendly, and trustworthy — not pushy.
Best practices for roofing retargeting:
- Use before-and-after photos of your work.
- Include local messaging (e.g., “Serving Homeowners in Dallas-Fort Worth”).
- Add a clear call-to-action like “Schedule Your Free Roof Estimate.”
- Offer something valuable: discounts, free inspections, or seasonal specials.
These reminders create urgency and reinforce that you’re the right choice for the job.
6. Combine Retargeting with Email and Follow-Ups
Retargeting works even better when integrated with email marketing and automated follow-ups.
When homeowners see your ad online and then receive a friendly email or text from your team, it creates a seamless experience that drives conversions faster.
At Home Pro Plus LLC, we help roofing companies combine digital ads, retargeting, and direct outreach for maximum results — all fully compliant with marketing regulations.
7. Measure and Optimize Your Results
The beauty of retargeting is that it’s 100% trackable.
You can see exactly how many people viewed your ad, clicked back to your site, and booked a call.
We continuously monitor performance, test new visuals and copy, and refine targeting to ensure your campaigns keep improving over time.
Retargeting ads are one of the most effective, fastest, and affordable ways for roofing companies to increase leads.
By re-engaging homeowners who already showed interest, you can double your conversions in as little as 30 days — without spending more on cold traffic.
At Home Pro Plus LLC, we specialize in creating high-performance retargeting campaigns that help roofers grow predictably and profitably.
